The only statewide show to feature Sedona and all of its beauty is Sedona NOW on 3TV.  In  2005, Sedona NOW expanded its scope to the entire state of Arizona with its monthly half hour show called Sedona NOW.  The show is seen on KTVK, Channel 3TV, which is available to the state on satellite, cable and even antenna.  The show airs from 6:30 to 7:00am on the last Sunday of every month leading into “Good Morning Arizona” (the #1 morning show in the state). The show premiered in November 2005 with high Nielson Ratings being watched by roughly a quarter of a million people.

Sedona NOW showcases everything interesting about Sedona and positions Red Rock Country as the destination spot it truly is. Each show consists of a combination of featured segments, segment introductions, and commercials - all featuring Sedona businesses and areas of interest.  Some of the pieces featured this past year are cooking segments with Sedona’s top chefs, annual arts & culture events, destination activities, Sedona’s finest galleries, and Sedona’s beautiful architecture.

In 2006, the Sedona NOW Network was the recipient of a Silver 27th Annual Telly Award, the competition’s highest honor.  The award was bestowed in the category of Outstanding Regional Travel Programming for the debut episode of the Sedona NOW 3TV show.

Founded in 1979, the Telly Awards is the premier award honoring outstanding local, regional, and cable TV commercials and programs, as well as the finest video and film productions. Winners and Finalists represent the best work of the most respected advertising agencies, production companies, television stations, cable operators, and corporate video departments in the world. The Telly Awards is a widely known and highly respected international competition and receives over 12,000 entries annually from all 50 states and many foreign countries.